Digital Marketing Course Syllabus
INTRODUCTION DIGITAL MARKETING & BLOGGING | (8 Hours)
Introduction to Blogging Course
Blogging course either with WordPress or Blogger or Tumblr
Deciding on blog layout design with ready templates
Various default Blog widget integrations
Adding of Blog multiple pages
Creating & posting of blog articles
Basic on-page optimized page
Integration of Google Analytics & Google Webmaster tool
Blogging marketing plan Course
SEO SYLLABUS | (35 Hours)
Intro of Search Engine, Functions & Features
Types of Search Engine
Website & Competitor SEO Analysis
Google SEO Algorithm updates
Black Hat/White Hat/Grey Hat SEO
SEO Search Operators
SEO Keyword Research & Implementation
SEO Technical Audit & Recommendation
SEO Website Design & Architecture
SEO On-Page Optimization
Site Navigation
URL Structure
Bread Crumbs
Meta Tags
Anchor Text
Image Alt Tags
Optimizing Images
Content Optimization
Site Map HTML & XML
Canonical / 404 Implementation Web page redirections
Webmaster tool integration & monitoring
Creation of XML / HTML & it’s implementation
Uses of Robots.txt file & Implementation
Plagiarism
SEO On-Page Optimization
Link Anatomy
Types of Links & Importance
Difference Follow & No-follow
Identifying Natural & Artificial Link Patterns
Link Metrics
Authority Links
Back Link Analysis
Links Prospecting
Local Search listing
Social Integration & role of social media for SEO
Blogs Roll
RSS Syndication
Link Building Tools
SEO Google Webmaster Learning & Practicing
Google Local Listing Optimization
SEO 3rd Party Analysis Tools
SEO Reporting
SEO Strategy
PPC GOOGLE ADS SYLLABUS | (35 Hours)
Defining the Client’s budget, Goals & Targets
PPC Website Analysis & Competitor Analysis
Google Ads Campaign Structuring
PPC Keyword Research
PPC Keyword Match Type
AdCopy Creation
PPC Quality Score
AdWords Account Set-up
Google Ads Interface explanation
Campaign Settings for Search & Display Network
Display Network Campaign Set-up
Ad Extensions
PPC Remarketing
PPC optimization Techniques
Shopping Ads / PLA
Video Ads
Dynamic Search Ads
PPC Google AdWords Certification Exam
SOCIAL MEDIA MARKETING TOPICS | (20 Hours)
Social Media Branding, Engagement & Management
Facebook, Twitter & LinkedIn Branding strategy
Facebook Advertising
LinkedIn Advertising
Twitter Advertising
Social Media Analytical Insights, Analysis & Reports
EMAIL MARKETING COURSE TOPICS | (6 Hours)
Social Media Branding, Engagement & Management
Facebook, Twitter & LinkedIn Branding strategy
Facebook Advertising
LinkedIn Advertising
Twitter Advertising
Social Media Analytical Insights, Analysis & Reports